Industry Market Share by Company

Despite the buzz and seeming popularity among Android tablet devices, the iPad remains an industry leader. Apple  was able to sell 55 million iPads in just 7 quarters.  To put this into perspective, Apple’s CEO, Tim Cook, says that “it took us 22 years to sell 55 million Macs. It took 5 years to sell 55 million iPods. It took three years for us to ship that many iPhones. The trajectory is off the charts.”

Why, then, do iPads Continue to Gain US Consumer Adoption?

Cook goes on to explain that  “the reason the iPad is so big is because it stands on the shoulders of everything that came before it. Before iPad, the iTunes Store and App Store were already in place. People were already trained on iPhones, so they knew about multitouch. So you could literally give an iPad to anyone and there was no learning.” The iPad was a continuous innovation; despite its game changing character, little product education was necessary. This is precisely why adoption rates were so high. People already knew how to use the iPhone, so transitioning to a similar platform on a larger scale was not difficult.

Moreover, Apple creates value for its customers through a “Device Ecosystem,” so to speak. People often see iPads as a prudent addition to their existing apple devices, because they can work together seamlessly and communicate with one another. Virtual products like iCloud, iMessgage, iPhoto, and other such apps allow users to access all of their own content, regardless of the device they are using.

Apple does not price its products as competitively as its Android or Amazon counterparts. Undoubtedly, an iPad is significantly more expensive than, say, a Kindle. Quality is of utmost importance to Apple, and it appears that most tablet consumers agree. They are willing to sacrifice more money to obtain a nicer product, meticulously designed and eloquently conceived.

Cook says that “Apple at the end of the day believes that people want the best product,” says Cook. “So Amazon is a different kind of competitor. Price isn’t important. No one talks about the great deal they got on a product that sucks. We love our competitors, as long as they invent their own stuff.”

This is why iPads are so popular. At Onswipe, the case for iPads dominating the market holds true. 98.1% of web traffic to sites partnered with Onswipe are from iPads; when we observe the entire mobile web, the iPad still dominates at 54.5% of all traffic. Without a doubt, iPad users gravitate toward the tablet browser for its seamless experience and beautiful presentation. Relative to other devices in the tablet market, the iPad shines in terms of tactile responsiveness and engagement, with many companies optimizing their tablet sites for the iPad specifically. Tablet browsing on the iPad is just as fast as doing so on a desktop, only the screen clarity and user connection is stronger.

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However, some people see HTML 5 as the inferior sibling of apps – the kid who will always play catch-up, but never reach or surpass his brother. Others see HTML 5 as a clear winner – the stable solution with a long-term edge over rampant mobile app development. So which of these two ideas holds true? At Onswipe, we strongly believe that HTML5 embodies the future for developers. Let’s take a close look at the benefits it provides as well as the statistics behind this push for universality.

• Financial Accessibility: HTML 5 allows developers to provide an app-like experience within the browser, without requiring users to actually download an app. This significantly mitigates costs for a company, and apps typically pose more barriers to entry.
• Universality: HTML5 is device-blind – that is, it was not built for a specific piece of hardware, but rather as a common language for the entire world wide web.
• Openness: There is no gatekeeper. In other words, no single company is able to exert influence on HTML5 updates or require purchases for their in-browser experiences.
• Expertise: An iOS developer is much harder to find and more costly to hire than, say, a traditional software engineer.

Interestingly enough, 78% of people agree that HTML5 is usable for building mobile apps.

With this many developers believing in HTML5′s ability to produce solid mobile experiences, there’s a bright prospect for the future of HTML5. While the potential of HTML5 may not be as great as apps for media-heavy or extensively interactive mobile experiences, it seems to be a plausible solution for most businesses.

In addition, BI Intelligence reports that nearly 90% of developers claim to be VERY interested in building for the HTML5 mobile web and other platforms. 

Now that we’ve established that there is a strong demand for building for the HTML5 mobile web, let’s move on to a more compelling question: what kinds of software are these developers looking to build? It turns out that 87% of developers are looking to use HTML5 for building desktop sites on the mobile browser. This is because the costs associated with in-app development are astronomical compared to developing with HTML5.

Types of mobile software developers intend to build with HTML5 (BI Intelligence)

Here at Onswipe, we’ve committed ourselves to the prospect of HTML5. We’ve successfully woven it into the mobile browser for a seamless, app-like feel. Publishers who have partnered with Onswipe reap the benefits of increased time spent on site as well as pages per visit. They spare themselves of grueling app development costs, and since publishers typically don’t require graphically demanding interfaces, HTML5 is more than sufficient for an engaging experience. The numbers we’ve stated demonstrate that although HTML5 might not necessarily be a silver bullet that alleviates all headaches associated with app creation, it certainly eliminates a lot of them.  And for publishers, this means HTML5 is a cost-effective alternative to apps for mobile development.

What are your thoughts about using HTML5 for the mobile experience?

Let us know on Facebook, Twitter, and Linkedin, and while you’re at it, don’t forget to like &  follow our pages for awesome updates!

About Onswipe

Onswipe makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch web browsers.

Onswipe Phablet

If we observe the evolution of the cell phone since its inception, we see a prominent pattern – more features in a progressively smaller device. But as of late, the reverse has been occurring: cell phone manufacturers are attempting to differentiate their products from competitors by increasing screen size and clarity. Samsung was the first company to break the 5-inch barrier for cell phone size, blurring the once-definitive line between tablet and smartphone. In fact, their slogan for the Galaxy Note is “Phone? Tablet? Best of both.”

And with this progression emerges an entirely new niche of mobile devices – the phablet, a phone whose screen is 5 inches or more. The phablet aims to have the mobility of a cell phone while having the clarity and functionality of a tablet device. However, as ideal as this sounds, is the phablet merely a fad destined to burn out with time, or is it a viable solution that successfully incorporates the respective functionalities of both types of devices?

Moreover, will phablet sales cannibalize sales of existing tablets and smartphones within companies like Samsung? And if so, is it a problem worth addressing?

Let’s take a closer look at the numbers to answer this question.

According to a Barclays forecast, the 143 million phablets shipped this year will increase to 350 million in the next 3 years.

Projected Phablet Shipments in the next 3 years (Business Insider)

Granted, the phablets have not caught on nearly as much domestically as they have internationally. Phablets have garnered tremendous accolades in Asia, where the bulk of phablet sales occur. Still, Samsung sold 8 million Galaxy Notes during the last quarter of 2012, a small statistic compared to the 20 million Galaxy SIIIs it sold within the same time frame.

Phablets are here to stay

Phablets undoubtedly fill a niche that has been missing ever since the smartphone era started. For example, they attract new customers who do not want to purchase a tablet and a smartphone separately. Thus, there is probably minimal concern about cannibalization of sales, because the phablet audience is separate.

By combining the ideal aspects of a tablet and smartphone, a phablet’s screen clarity is superior to that of conventional smartphones, while its mobility is better than that of tablets. The primary drawback to phablets, though, is their potential reputation – manufacturers must be cautious about the way they market these devices, since they are prone to being perceived as either inefficient smartphones or compromised tablets.

A larger audience = good prospects for digital publishers

Because phablets place a heavy emphasis on media viewership on the go, there is even more room for expansion in the publishing world. Rich media will only be more appealing to users as their mobile screen size and clarity increases. As Business Insider reports,

“According to an August 2012 Kantar Worldpanel study, consumers using larger phone screens are more likely to engage in just about every media-related activity, even those where the display plays a limited role, such as listening to music. For activities where screens are important, like video viewing and Web browsing, the difference was even more pronounced.”

This leaves tremendous potential to make media experiences better than ever. With a faster processor and a larger screen, users will continue to transition from using their desktop computers to reading publications and watching videos on their mobile devices. 

Our Two Cents

What does this prospect mean for mobile platforms like Onswipe? More refinement. More beauty. More time devoted to reading through content. We think that the phablet is eventually going to be an integral part of mobile traffic – more people will be using these devices on the go than they will tablets because of their more compact size. They will simulateneously spend more time browsing content on the mobile web than they would on a conventional phone as well.

So there we have it: increased time spent on a publisher’s site as a result of an enhanced user experience from a beautiful screen and a portable size.

The role of screen size in media usage (Business Insider)

 The combination of a larger screen size and lightning fast LTE networks facilitates a sort of transition to increased media viewership, but there are also a couple issues with the Phablet that must be addressed.

Seeing the Galaxy Note in person immediately elicits the response, “That’s a cell phone?! It’s huge!” because it doesn’t fit too well in your pocket or hand. Another potential issue is battery life – larger, brighter screens, as aesthetic as they are, require significantly more power than do conventional smartphones. But will these issues be enough to prevent consumers from purchasing these phablets? If we look at the forecasted statistics, the answer would be no. It appears that phablets are here to stay, although their sales volumes will remain lower than those of smarthones and tablets for the time being.

What are your thoughts on phablets?

Let us know on Facebook, Twitter, and Linkedin, and don’t forget to like/ follow our pages while you’re at it!

About Onswipe

Onswipe makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch web browsers.

Your once far-fetched notion of adding mobile to your television viewing experience is slowly becoming a reality. Apple’s AirPlay feature, for example, lets users project whatever is on their iPhone or iPad screen onto a larger monitor by way of an Apple TV. But that’s not exactly what we mean here when we say “cross-platform experience”: instead, we are referring to a symbiotic relationship between your mobile device and the television program you are viewing.

A recent study (the Nielson Cross-Platform Report) found that 85% of mobile users use their device(s) simultaneously while watching TV, and 39% do so on a daily basis. To many broadcasters and advertisers, this statistic suggests some significant unrealized potential. With such a high volume of device usage in conjunction with TV viewership, wouldn’t a bridge between the two imply a dramatically improved value proposition for mobile devices? Possibly, but not for certain.

Percent of smartphone users who use their phone while watching TV (Business Insider/Nielsen Cross-Platform Report Q2 2012)

However, these statistics do not reveal the activities in which users are engaged on  their devices while watching television. Are they browsing content relevant to the program at hand, or are they simply trying to make the commercial break seem faster by checking e-mail, tweeting, etc.? While the answer can be quantified, it truly depends on the level of interest the viewer has in the program.

Mobile Device Activity while Watching TV (Business Insider/Nielsen Mobile Device Connected Report Q1 2012)

Looking up program related information on a tablet or smartphone while watching TV is only the 5th most documented activity. The 6th and 7th activities pertain to advertising: users who look up product info or coupons and deals seen from a TV ad.

As one would expect, the most common activities among users who are watching TV is checking e-mail.

So although the percentages of people engaging in TV-relevant activity is small in comparison to other activities, the pool of people is still astronomical since all device owners presumably have a TV.

Existing 2nd Screen Attempts

The concept of tying your mobile device to a TV program is not exactly new, either; during the Superbowl, for example, CBS offered live streaming on its website with access to camera angles not shown on the regular network. Showtime’s “Sync” for iPad is another existing second screen supplement that generates relevant content to the current show at hand.

What does this mean for advertisers?

There is currently tremendous unrealized potential for advertisers and broadcasters. Since this is a relatively novel concept, it hasn’t been carried out by most networks. In fact, the percentage of people who will even engage with relevant content on their devices might be really small; nonetheless, even a minuscule percentage of television viewers could generate hundreds of millions in ad revenue. The only concern here is whether incorporation of the second screen with the original TV experience would be a fad destined to fail, or a sustainable solution for networks and advertisers.

Another factor to consider are demographics. What age group is most likely to use their devices while watching television? According to the Pew Research Center, 81% of people between 18 and 24 years old are most likely to do so, while only 16% of individuals over 65 would probably use their devices simultaneously.

Audiences most likely to use their device while watching TV (Business Insider/Pew Research Center)

What do you think of the cross-platform experience (Mobile and TV integration)? Is it a viable solution for creating value for users? Would you partake in it if you had the option?

Let us know on Facebook, Twitter, and Linkedin, and don’t forget to like/ follow our pages while you’re at it!

About Onswipe

Onswipe makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch web browsers.

Problem with the Apps-Mosphere

Let the comparison between the mobile app vs mobile website continue. In our Part 1 of “The Problem with the Apps-Mosphere,” we documented the problem with apps – specifically, the fact that the market in which they stand is over saturated. We mentioned that the app market expanded 49% between 2011 and 2012, whereas the smartphone ownership only increased by 10%. Moreover, as the infographic from AppsFire indicates, just over 10% of all apps see any kind of success, a dismal statistic to say the least.

Granted, the competition is fierce, and as economic competition suggests, competitors will enter the market with a similar offering if they see an existing one going strong, until equilibrium is reached. That said, there are many different apps on the market with little to no product differentiation, and perhaps this is a valid explanation for the lack of success that most apps see – they are imitations of a greater one.

Regardless, apps pose an undeniable problem for growing businesses. Companies whose business models do not require apps as a keystone for success should therefore think twice about developing them. It’s costly, and unless you have a sizable budget, it’s going to be extremely difficult to stand out in the masses without adequate marketing.

Think about the touch points necessary to discover and download an app from a customer’s standpoint. First, the customer needs to be aware of the app’s existence before anything can happen. Say, for example, he happens to see an ad for it while browsing on his mobile device. Then, he would have to touch the ad to learn more, closing out the browser and redirecting to the app store. Upon reaching the app store page, he would read reviews and browse through screenshots and descriptions about it. It is not until all of these hurdles are jumped that a person will download an app. Added to this the cost of marketing, regulatory constraints, etc., you have yourself a lopsided ratio of costs to ROI. The numbers tell a better story:

The Average Cost and Reach of Apps vs. Mobile Sites (Mashable)

Adding support for other devices increases costs by 3x on average as well, and even then, reach is still not as good as a universally compatible mobile website. The number of prospects reached for every dollar is dramatically higher with a mobile site, and thus more cost-efficient.

Granted, developing a mobile website does not give you the flexibility that an app does – that is, your UI might not be as impressive and responsive. But with the advent of HTML 5, companies like Onswipe are constantly refining the mobile browser platform to work very similarly to a regular app but with the cost and reach of a mobile website.

In essence, a tablet-optimized platform like Onswipe’s achieves the best of both worlds – avoiding the cost of app development while simultaneously achieving an app like experience with maximized prospect reach. 

The mobile browser is quickly becoming more powerful and compatible with rich media, and this transition is clearly paving the road for more effective mobile website development. So unless a business has the intention of creating an interactive game or something similar, mobile websites are truly the way to go.

So with that, we conclude the comparison between the mobile app vs mobile website. What do you think? Is the mobile browser is a better way to go? Let us know on Facebook and Twitter, and don’t forget to like or follow us while you’re at it! Stay tuned for company updates, musings, industry news, and much more.

Apps Infographic by AppsFire (Click to Enlarge)

Part 1 of Problems in the “Apps-Mosphere” addresses the issue with app development. Part 2 discusses ways companies can avert these obstacles.

It’s quite difficult to fathom that less than 7 years ago, mobile apps did not exist. Better yet, the notion of a mobile browser was of little significance. Flip phones like the Motorola Razr were still the cool thing to have, and cameras that took pixelated, low-resolution images were considered a marvel of innovation.

Fast forward to the end of 2012, 5 years after the first generation iPhone (read about iOS 6.1) and Android devices came to market.

And here, we see a digital world consisting of 1,025,208 apps (AppsFire)

But this number alone doesn’t tell the entire tale. Powering through lines and lines of code that ultimately reach the hands of users is not by any means an easy task. The competition is fierce, and the reality is undeniable – of these 1,025,208 apps ever created, 111,543 were successful. To put this into perspective, that’s a mere 10.88%. So about 1 in 9 apps garner any interest whatsoever, and the rest gain little to no traction and ultimately become inactive. This is not a promising statistic for any developer, although beating the odds with a valuable product offering is still possible.

The problem with apps is that their market has become saturated over the years, to the point that many variations of the same product are offered in the app store. With each passing year, more apps are created; about 33,000 more apps were developed in 2012 than in 2011, at a count of nearly 340,000. In other words, the app market expanded by 49% in just a year. In conjunction with these numbers, we’ve only seen a 10% increase in smartphone ownership from 2011 to 2012. The rate of smartphone ownership growth does not account for the exponential growth we are seeing in the “apps-mosphere,” and that is certainly indicative of a fiercely competitive market.

Apps Infographic by AppsFire (Click to Enlarge)

However, this isn’t to say that app creation is a fruitless endeavor – apps unarguably make our lives efficient albeit more entertaining. Games, task lists, photo editors, and the list goes on indefinitely – the open ended competition in the “apps-mosphere” facilitates a sort of natural selection process that distinguishes valuable apps from inferior ones.

But if app development is not necessary for success – that is, if companies (namely publishers) are looking into apps to supplement their business as opposed to designate them as a keystone for survival, then it might not be a viable decision.

Specifically for those in the publishing industry where app development can be avoided entirely, do the benefits reaped from app development account for such high opportunity and financial costs?

Perhaps the mobile browser is simply a better, low-cost alternative that, with the advent of HTML 5, will reap publishers more benefit in the long run.

Stay tuned for Part 2, where we discuss the power of the mobile browser as an alternative to app development in further detail.

What are you thoughts on tablet browsing as opposed to in-app usage? Let us know on Facebook and Twitter, and don’t forget to follow/like our pages to stay in the loop with company musings, industry updates, and much, much more.

More on Infographics:

Infographic: Year of the Tablet

About Onswipe

Onswipe makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch web browsers.

Katherine Gannon, NYU 2013 (Business Development Associate)

Business Development Associate

Where are you from?

Lincoln, Rhode Island

What’s your favorite feature/aspect of the Onswipe platform?

I really like the user-friendliness of the Onswipe platform. It allows for publishers, who may struggle with technology, to explore and spread their ideas to new platforms. Onswipe’s layout is easy to manage and beautiful to look at, so it’s comfortable for anyone to work with.

What’s your daily life like here at Onswipe?

As a Business Development Associate, my job includes a number of daily tasks. Normally I’m creating and editing demos for publishers, which basically means I’m editing how their site is going to look on a tablet or an iPhone. I’m constantly reaching out to these publishers to make sure they aren’t having any trouble with their site, and if they are I’m trying to fix those for them. Basically, I’m here to help.

What’s your favorite thing about the office?

I’ve only been here for about a week, but I do love the comfortable atmosphere in the office. Everyone’s doing what they need to get done, but not in a stressful environment. The free snacks, drinks, and dog time don’t hurt, either.

Do you have any hidden talents? Special abilities?

I can touch my nose with my tongue!

Ivan Au, Cornell 2011 (Business Development Associate)

Business Development Associate

Where are you from?

Hong Kong

What’s your favorite feature/aspect of the Onswipe platform?

I love the aesthetically and typographically pleasing designs and how easy it is for users to easily browse through different types of content and media on their tablet and/or phone of choice. The best part about this is that the platform is free, which allows everyone from bloggers to large corporations to quickly expand their mobile audience at no cost.

What’s your daily life like here at Onswipe?

I make demos for publishers who want to see what our platform can do for them, ensure that all our publisher websites are working smoothly across all tablets, phones and operating systems and answer any questions our publishers may have.

What’s your favorite thing about the office?

The pantry (Caramel Vanilla Keurig Pods!), Johnny the dog, and the people who are fun to work with and passionate about their jobs.

Do you have any hidden talents? Special abilities?

I have a multiple set of dimples when I’m really happy.

What’s your favorite quote?

“Stressed spelt backwards is d-e-s-s-e-r-t-s!”

So there we have it – two awesome Swipe-terns in Business Development.

Stay tuned for weekly employee posts!  And don’t forget to like our Facebook page and follow our Twitter handle for industry news, company updates, and much, much more.

About Onswipe

Onswipe makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch web browsers.

Image from: Absinthejailbreak

So, what’s the big deal about Apple’s iOS 6.1 update?

Well, we conducted a study to see how long it would take for iPhone users to adopt it.

Our findings? Quite impressive.

Onswipe CEO Jason Baptiste reported, 22% of iPhone users made the switch within 2.5 days of release.

This means that it will take about 2 weeks for most users to be onboard the latest and greatest iOS 6.1. But what’s so special about it? What sets it apart from previous updates? And most importantly, how and why did its adoption occur so rapidly?

New iOS 6.1 Features at a Glance

1. Movie feature for Siri – Siri, the iPhone’s voice recognition feature, is a great tool for accomplishing tasks faster since it eliminates many steps. Whether you’re humorously asking whether it loves you, telling it to tweet the latest news update, it’s a rather convenient hands-free tool. In fact, 87% of iPhone users use the feature monthly, more than half of whom stated that they were satisfied. And now, as a result of a partnership with Fandango, you’re able to search for and purchase movie tickets with it.

2. Apple Maps – With the latest operating system came a major setback that the media only exacerbated even further. The new iOS 6 maps app is Apples first in-house attempt, and it actually involved a partnership with the GPS company TomTom.  With iOS 6.1, we are not yet seeing a change, but rather an improved ability to provide feedback. The “Report a Problem” button is much more noticeable and enticing to push so that feedback volume is greater. Hopefully, this will help significantly in the creation of a superior maps app in the coming months or years.

3. Lock Screen Music Control – this update to your lock screen adds a nice, refreshed look to your phone to reflect the constant aim for a minimalist interface.

4. Improved Wi-fi Connection – iOS 6.1 attempts to eliminate any odd wi-fi connection issues that a few users were facing. The update does not make your connection more speedy, but simply enhances reliability.

5. Bug Fix: No more spontaneous rebooting – many iPhone users had issues with their devices shutting off and restarting without any warning. 6.1 attempts to address this issue as well.

Is it safe to update? 

There have been no reports of any battery life issues, crashing apps, etc. from users. In fact, iOS 6.1 adds a significant amount of stability to the overall operating system.

Why the buzz?

So what’s the big deal with this update? In this case, we are really considering quantity over quality. The substantive aspects of iOS 6.1 are, in retrospect, extremely minor. They will not make a difference to your daily usage whatsoever. But what we find truly astounding is the rapidity at which the platform has been adopted over the last week. 22% of iPhone users updated in a matter of 2.5 days. Now that’s quite a feat.

We attribute this rapid adoption to the unmatched devotion users have to their mobile devices. It’s symbolic of society’s desire to keep up with the latest and greatest products – to be at the forefront of innovation whenever possible. You may be wondering, “We’re just talking about a stupid, little phone update. Who cares?”

In reality, though, this phenomenon is indicative of how integral mobile devices are to our well-being, and how we rely on them more and more each day to do new things that only a traditional computer could accomplish. We use them religiously, and at Onswipe, it’s our goal to make that experience as beautiful and simple as possible.

So join the movement. Update your software. Stay at the forefront of innovation. Your smartphone or tablet is a beautiful thing.

How has iOS 6.1 treated you thus far? Let us know on Facebook or Twitter!

About Onswipe

Onswipe makes it insanely easy for publishers and advertisers of all sizes to make their content a beautiful experience on touch web browsers.

Image From: ABT

Tablets vs PC: At a Glance

It may be hard to fathom, but personal computers were once an exclusive luxury that few could afford. They were a discontinuous innovation in which a completely new set of skills was required for use. But slowly, with each passing year, PCs began to dominate the consumer market to the point that it was odd if your household did not have one.

And now, after decades of tireless innovation, we’ve arrived at yet another one of these pivotal moments. All hail the rise of the tablet, because seriously, who wants to point and click on a pixelated screen anymore when there is a handy device with a crystal clear screen that responds to the touch of your fingertips? Even though we still see a majority of PC traditionalists, their number is dwindling.

Swipe, pinch, tap. These three simple actions serve as the foundation of a certain digital interactiveness that we’ve never seen before. And here at Onswipe, we’ve decided to take things to entirely new level and bring this unprecedented sort of interactiveness to the valuable content you read everyday.

The Numbers 

Last year, the number of tablets shipped exceeded half the number of PCs shipped. 52.5 million tablets were sold in the first quarter of 2012, compared to 89.5 million PCs.

Why the change? Should we embrace it? The tablet vs PC showdown has in inevitable winner.

Clearly, yes. Tablets are affordable. They’re engaging and fun to use. They have a cool factor astronomically greater than that of a PC. Their displays are typically brighter and clearer than any PC will ever be. They are easy to carry. As companies adopt mobile and tablet versions of their websites, and as more apps usurp the roles of traditional computing, the transition will be indisputably noticeable.

Superbowl + Tablets

According to a study conducted by Google, people use at least one other device while watching television 77% of the time. How will these statistics play into Superbowl Sunday, just days away? In 2012, the game had 111 million viewers, and we have every reason to believe that these individuals will shift their attention to their mobile devices more than ever before. Whether it’s reading published content on the game or tweeting about the impossibly awesome touchdown that just occurred, we can safely say that multitasking is inevitable.

So, tell us: how will you incorporate your mobile device into the game? Internet browsing? Apps? Social networks?

Let us know on Facebook and Twitter!

About Onswipe

Onswipe makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch web browsers.

Onswipe’s first HTML5 hackathon concluded sunday with winners in Design, Data, Best Application of Touch and Best Overall project.

The winner for best design was Bi-Line: Using simple brushstrokes, bi-line is a real-time collaborative drawing application. Major dependencies include Paper.js and Socket.io. The application is deployed on Nodejitsu at: http://janewang.biline.jit.su

The winner for best data was Scroogify.js: Making responsive images suck slightly less. http://ezyz.github.com/scroogify/

The winner for best Touch Application was AndSwipe: A responsive swipeable mobile interface that allows users to browse and vote for photos. Photos and vote information can be accessed in the REST API. andswipe.herokuapp.com

And the best overall winner was BlahBlahLearning:

Hailing from Brazil, Colombia and Mexico, via Utah and Connecticut, the  team of BlahBlahLearning won Onswipe’s first HTML5 Hackathon in New York City.

BlahBlahLearning is a platform helps people practice or learn a new language with real people with one-on-one real-time video.

Some of the team members moved to US, solely to learn and practice english. “The members of our team speak more than 2 languages at home, and we’ve had the desire to continue practicing and learning new languages. However, it was hard to find French and Italian speakers.” Explained Eliecer Andres Trillos, one of the blahblah founders.

In less than 48 hours the BlahBlah team was able to build a solution for their own problem.

“The opportunity to be able to build something new with people amazing engineers and with mentorship from the Onswipe team is what brought me to the hackathon” said Ezequiel Gomez, BlahBlah team member

The team was composed by

- Daniel Niquet. 15 years experience Programmer Engineer with a master’s degree on IT Management. NodeJS fan. @danielniquet
- Ezequiel Gomez Serna. 10 years experience Web designer and front end developer. actually working for a Mexico IT company in US, definitely enjoys colaborate building web apps. @cheketere
- Eliecer Andres Trillos. Co-founder of Activatize.com @eliecertrillos

Onswipe Software Engineer LD Libra served as engineering mentor for the team.