Onswipe Launches Tablet Publishing Platform With Hearst, Slate, Ziff Davis, Forbes, and More

Onswipe to Redefine Publishing and Advertising on Tablet Devices Starting Today

NEW YORK CITY, NY (June 21st, 2011) –  Onswipe, a platform for publishing and advertising on tablet devices, is launching today with an Iconic group of publishers including Hearst, Slate, and Forbes.  The Onswipe platform lets publishers use the scale of their web audience to provide a beautiful app-like experience in the browser.  Onswipe is also joined by Iconic advertisers Sprint with Slate and American Express with Marie Claire.
Onswipe provides the ability for publishers to make their content look amazing on tablet devices such as iPad while providing an advertising platform to make publishers boatloads of money.  In under three minutes, a publisher can make their existing content provide an app-like experience within the web browser.  The Onswipe platform works with publishers of any size, whether their audience consists of 100 people or 1 million.

“Publishers like Marie Claire and Ziff Davis represent the epitome of what we set out to do with Onswipe and the Icon program. We see tablet devices like iPad as bridging the gap between the beauty of print and the scale of the web. We see publishers as partners, and Marie Claire is the example of a perfect partner,” remarked Jason Baptiste, CEO and Co-Founder.

“The Onswipe proposition is different from anything else in the marketplace and will provide us with an innovative new touch point for our consumers. Like Marie Claire, American Express is at the forefront of digital innovation, making them the ideal launch partner for this project,” said Nancy Cardone, VP, Chief Revenue Officer of Marie Claire.

“The web–especially on mobile devices–is still where so many people are reading, exploring, and experiencing content and media. Onswipe publications are an awesome experience that make the touch web experience even better,” commented Mark Bao, CTO and Co-Founder.

“We are beginning to set what the future of publishing and advertising will be with our partners; on the web, touch-enabled, and across devices,” stated Andres Barreto, Co-Founder and President.

Icon publishers at launch include:

• Hearst with Marie Claire
• Slate
• Ziff Davis with Geek.com and Extremetech.com
• Thomson Reuters with PEHub
• Hollywood.com
• Forbes
• Stocktwits
• Gary Vaynerchuk

Icon advertising partners at launch include:

• American Express
• Sprint

About Onswipe

Onswipe is a platform that makes it insanely easy for publishers of all sizes to make their content and advertising a beautiful experience on touch-enabled devices via Web browser.  To learn more about Onswipe, visit www.onswipe.com.