Tablet Advertising: Best Practices for Today’s Market
As little as a year ago there were few best practices in place for tablet advertising. And, as recently as last week, reports showed that 9 in 10 iPad ads were ripped straight from print editions. Those who wanted scalable, state-of-the-art advertising for the all-new platform had to turn to top ad shops and pricey consultants without knowing when – or if – their investment would pay off. By choosing Onswipe ads, those consultants are no longer needed and your results are guaranteed.
Our best practices, outlined below, guarantee customer engagement. Even better? Our team is standing by to help turn existing creatives into powerful tablet advertisements that will capture the attention of mobile shoppers.
Employ fast-acting ads. According to Amazon, every 100 milliseconds in the improvement of page load times led to a 1% increase in revenue.
Onswipe ads slip effortlessly into the publications. Readers simply swipe to an ad as if they were swiping to a different article.
Use geolocation. Eighty percent of consumers’ disposable income is still spent on businesses within 10 miles of their homes; and geolocation technologies enable marketers to place the right products in front of the most-likely shoppers, wherever they are. Onswipe ads take advantage of this by including map-enabled ads within any campaign. Advertisers are able to include hyper-local messaging about specific sales, new items or services, and special offers or promotions, driving more customers to their businesses.
Create clear calls to action. Tablet users get confused when buttons and links aren’t clearly marked or they get directed to pages that they didn’t think they’d be reaching. Onswipe ads include buttons with large icons and minimal text encouraging users to view videos, find the store they’re looking for, or visit the company’s website.
Let consumers connect with their social networks. Tablet users are, by their very nature, mobile – and, therefore, more social people. Onswipe ads encourage users to share ads by tweeting images of gorgeous cars with messages that advertisers choose, posting videos to Facebook, repinning the perfect new shoes to Pinterest, or emailing the link to the beautiful perfume bottle to their friends.
Add video. Unlike any other publishing-based media, high-quality videos can add to the tablet user’s experience. Onswipe ads allow you to embed a simple YouTube video that provides the same footage users would see during a pricey television spot.
Make purchasing easy. When we want something, we want it now. Trying to remember the exact product code or which shade of lipstick we want to purchase can be confusing. With Onswipe ads, advertisers can include links that go to their website, the exact item that is being advertised on their online site or another user-friendly location that makes purchasing simple.