Samsung beats Apple in tablet growth to win Christmas 2013
- This compares growth for the period after Christmas of December 26th – December 29th to the period before Christmas of December 19th – December 22nd. The Onswipe publishing platform reaches over 31 million monthly active uniques every month on the mobile web.
- Samsung clearly won Christmas when it comes to tablets with their line of Galaxy tablets. Both the Galaxy Tab and Galaxy note rose in popularity. Our guess is that the halo effect Apple often enjoys from the iPhone is starting to happen to Samsung with those that bought their Galaxy line of phones.
- Kindle Fire and Nexus 7 both saw their tablet growth shrink almost in half this year. Apple on the other hand had less growth in 2013, but not as as severe as the Google and Amazon.
- Apple likely saw less of a growth dip due to the introduction of brand new products right before the Holiday season of the iPad Air and iPad Mini with Retina.
- The real test is going to see if people continually use the devices post Holiday. We’ll issue more data 90 days from now to see whether those that received new tablets for Christmas are still using them 90 days later.
- Time spent on tablets when first opened after the Christmas holidays is slightly lower than before Christmas. Samsung showed 3:09 spent post Christmas versus 3:32 spent before Christmas per visitor. The similar holds true for Apple at 4:03 after Christmas versus 4:12 before Christmas. The Kindle Fire had the most time spent with an average of 4:51 per session after Christmas.
The Holidays are over and the winner is in. According to data from Onswipe, Samsung beat Apple this year by showing the largest growth in new visits to publisher’s sites. Our notes and take on the situation are below. Want to use this data yourself? Steal this chart.